Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures by Jesko-Philipp Neuenburg

Cover of: Market-Driving Behavior in Emerging Firms | Jesko-Philipp Neuenburg

Published by Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden in Wiesbaden .

Written in English

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Subjects:

  • Industrial management,
  • Economics

Edition Notes

Book details

Statementby Jesko-Philipp Neuenburg
ContributionsSpringerLink (Online service)
The Physical Object
Format[electronic resource] :
ID Numbers
Open LibraryOL27072766M
ISBN 109783834920584, 9783834984920

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Market orientation has been Market-Driving Behavior in Emerging Firms book as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior Market-Driving Behavior in Emerging Firms book a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms on a theoretical as well as an empirical level.

Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures (Entrepreneurship) [Jesko-Philipp Neuenburg, Prof.

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Free shipping for many products. Get this from a library. Market-driving behavior in emerging firms: a study on market-driving behavior, its moderators and performance implications in German emerging technology ventures. [Jesko-Philipp Neuenburg] -- Market orientation has been established as a.

The starting point for this effort is the current understanding of market-driving behavior in established companies as has been described in Chapter In the following section some connections between market-driving behavior and emerging firms that can be found in Author: Jesko-Philipp Neuenburg.

Get this from a library. Market-driving behavior in emerging firms: a study on market-driving behavior, its moderators and performance implications in German emerging. Understanding Market-Driving Behavior: The Role of Entrepreneurship Article in Journal of Small Business Management 46(1) December with 1, Reads How we measure 'reads'.

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Based on a survey of international companies, this study shows that strong capabilities in configuration, networking, knowledge transfer and internal branding can lead to market driving behavior.

This study is the first to carry out a systematic investigation of market driving behavior in Cited by: You can write a book review and share your experiences. Other readers will always be interested in your opinion of the books you've read.

Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. Free ebooks since That is, an understanding of markets, competitors, and other external forces, coupled with attention to internal capabilities, allows firms to successfully develop strategies for the future.

Often referred to as 'Strategic Marketing', which means a long-term, firm-level commitment to investing in marketing - supported at the highest. Online Grocery Provision Resistance: Understanding Urban (Non-) Collaboration and Ambiguous Supply Chain Environments: /ch This chapter investigates the resistance by institutional actors in ambiguous supply chain environments for online Author: Ronan Jouan De Kervenoael, Burçin Bozkaya, Mark Palmer.

The emerging capabilities approach to strategic management offers a rich array of ways to design change programs that will enhance a market orientation. This approach seeks the sources of defensible competitive positions in the distinctive, difficult-to-imitate capabilities the organization has developed.

For more information about this call for papers, please contact the Special Issue Editors or the JIBS Managing Editor ([email protected]). References.

Agarwal, S. & Ramaswami, S. Choice of foreign market entry: impact of ownership, location and internationalization factors. Journal of International Business Studies, 33 (1), Now in its 21st printing, George S.

Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets.

Contending that the rate of change in the market has clearly Cited by: He also spent 10 years in private firms, including Dell in Brazil and Orange in France. His broad areas of research interest include consumer culture and the sociology of markets.

Maciel’s research has appeared in the Journal of Consumer Research and the Journal of Marketing. Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets.

Contending that the rate of change in the market has clearly Released on: Janu Thomas Mussweiler is a professor of Organisational Behaviour at London Business School. He is an expert on the psychological foundations of organisational behaviour. More specifically, his interests include trust and cooperation, judgment and decision making, negotiation and influence, the self, interpersonal processes and stereotyping.

Founded inthe Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences.

In the marketing literatures, “articulation of demand” is quoted as an important competency of market-driving firms. In this paper, therefore, I will demonstrate how the concept of “demand articulation” was effective in formulating corporate policies for technology and market development, and also in government policies for accelerating the commercialization process of Cited by:   Bonds are typically less volatile than stocks, though bonds can experience extreme fluctuations in price as evidenced by the meltdown when investment banks were declaring bankruptcy and having to raise cash however possible, dumping huge quantities of fixed income securities on the market, driving down prices.

(Things were so bad, one. Firm age, marketization, and entry mode choices of emerging economy firms: Evidence from listed firms in China Journal of World Business, Vol. 52, No. 3 Institutional Regime Shift in Intellectual Property Rights and Innovation Strategies of Firms in ChinaCited by: Highlights The market-driving strategy is a more pro-active market strategy based on reshaping markets rather than adapting to them.

We investigate how a global supplier base can be developed into a major support of the market driving strategy. The article is based upon a case study of IKEA — often regarded as a typical example of a market driving firm. Seven central factors derived from the Cited by: [PDF] Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures (Entrepreneurship) [PDF] Welfare Reform and its Long-Term Consequences for America's Poor.

First, Kodama () introduced the concept of demand articulation, which is an important competency of market-driving firms. Most firms are more comfortable in a world of prearticulated demand, wherein customers know exactly what they want, and the firm’s challenge is to unearth that information.

Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets.

Contending that the rate of change in the market has Pages: Start studying Micro Exam 2. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Search. because in the long run firms will enter the market driving economic profits to zero.

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Technology and innovation in entrepreneurial businesses is typically explained in a variety of ways. For instance, (1) by describing how early-stage entrepreneurs and established business owner-managers focus on the novelty (or unfamiliarity) of their products or services relative to customers’ current experience (Bosma et al., ), or (2) by focusing on levels of innovativeness in.

The global health & wellness products market is segmented on the basis of the distribution channel, category, type, function, and region. The health & wellness products market is segmented on the basis of distribution channels such as supermarket, hypermarket, independent stores, drug stores, unorganized stores and single brand store/5(28).

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These six volumes&#;impose an order on the burgeoning marketing strategy literature. In doing so, core thematic topics, and new and emerging areas of interest are represented, and the resulting structure of the major work reflects the new Price: $ The resource-based view holds that firms can earn supranormal returns if and only if they have superior resources and those resources are protected by some form of isolating mechanism preventing their diffusion throughout industry.

One isolating mechanism that has been proposed for intangible assets is their accumulation process. The hypothesis is that intangible assets are inherently Cited by: Downloadable (with restrictions). Multinational enterprises (MNEs) are viewed as proactive global economic actors that enter new and emerging markets with intentional strategies, building on their inherent resources and firm-specific advantages.

However, an international joint venture involves numerous actors in the market entry process. While emerging markets tend to feature complex Cited by:   Thus a “divorce” appears between marketing theory - which emphasizes managerial marketing behavior- and marketing practice in entrepreneurial firms.

The purpose of this paper is to conceptually define EM through integration of different perspectives of marketing, management and entrepreneurship. The results provide evidence for best practices as follows: (1) A firm wishing to develop an innovation superior to the competition must have a strong technological orientation; (2) a competitive orientation in high-growth markets is useful because it enables firms to develop innovations with lower costs, which is a critical element of success Cited by: Langdon Morris is a co-founder of InnovationLabs LLC, one of the world’s leading innovation n is also a Contributing Editor and Writer of Innovation Management, Associate Editor of the International Journal of Innovation Science, a member of the Scientific Committee of Business Digest, Paris, and Editor of the Aerospace Technology Working Group Innovation Series.

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Market driving organizations in an emerging economy, funded by the Research Committee of University of Macau,Principal Investigator Selected Journal Papers Mac, L.

and Evangelista, F. (), “Transforming learning into export performance by Chinese firms”, Asia Pacific Business Review, Vol 23 Issue 4, pp.

(ABS2). How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in Cited by: 7.5.

Findings of the case studies: key routes to a proactive niche market strategy. Contrary to the general tendency noted in the literature to perceive a niche market strategy as largely defensive, the case study firms were approaching the strategy much more proactively by setting business goals related to the growth and expansion of their portfolios of offerings, and to profit margins and the Cited by: 8.

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